Viant Acquires TVision Insights for $40 Million to Enhance CTV Attention Measurement

Viant, a prominent demand-side platform (DSP) operator with a strategic focus on streaming and connected TV (CTV), has announced a definitive agreement to acquire TVision Insights, a leading firm in…

Breaking Through the Noise Strategies for Navigating the Internal Communications Attention Crisis in the Modern Digital Workplace.

Ragan Communications, in collaboration with video creation platform PlayPlay, has announced a high-level strategic webinar scheduled for Wednesday, April 29, 2026, aimed at addressing the systemic collapse of traditional employee…

The Reach vs. Attention Debate: New Research Uncovers the True Drivers of Advertising Effectiveness

The long-standing debate within the advertising industry regarding the primacy of "reach" versus "attention" has taken a significant turn with the release of new research. A comprehensive study, conducted in…