- Digital Advertising and Programmatic
- September 8, 2026
- 48 views
Modelo hikes marketing spend on college football for new platform
New Brand Platform Emphasizes Enduring College Football Traditions Amidst Increased Competition and Shifting Market Dynamics September 8, 2026 – Modelo, the officially recognized beer sponsor of the College Football Playoff…
- Digital Advertising and Programmatic
- September 8, 2026
- 40 views
Campbell’s Pivots Marketing Strategy to Focus on Digital Channels and High-Growth Brands Amidst Sales Slump
The Campbell’s Company is undergoing a significant transformation in its marketing approach, reallocating substantial resources towards digital channels, influencer collaborations, e-commerce, and artificial intelligence-driven platforms. This strategic shift, detailed during…
- Digital Advertising and Programmatic
- September 7, 2026
- 44 views
Out of Home Advertising Association of America Unveils Granular Venue Taxonomy to Drive Programmatic Growth
The Out of Home Advertising Association of America (OAAA) has announced a significant update to its OpenOOH venue taxonomy, a move poised to revolutionize how programmatic buyers engage with digital…
- Digital Advertising and Programmatic
- September 6, 2026
- 49 views
The Programmatic Pause: Bridging the Gap Between Advertiser Enthusiasm and Adoption for Streaming TV’s Next Frontier
The burgeoning potential of pause ads within the streaming television ecosystem is currently a tale of two narratives: fervent advertiser interest versus the practical realities of widespread adoption. While brands…
- Digital Advertising and Programmatic
- September 6, 2026
- 53 views
OpenX Launches Innovative Sell-Side Curation Solution to Redefine Political Advertising
The increasingly complex and often opaque world of digital advertising, particularly during high-stakes election cycles, is poised for a significant shift. Publishers frequently find themselves losing billions in potential revenue…
- Digital Advertising and Programmatic
- September 5, 2026
- 51 views
PubMatic Bets Big on Agentic AI as Ad Industry Faces Inflection Point
PubMatic, a leading independent sell-side platform (SSP), is strategically positioning itself at the forefront of a transformative shift in the digital advertising landscape, identifying the current moment as a critical…
- Digital Advertising and Programmatic
- September 5, 2026
- 38 views
Onetag Acquires Italian Creative Ad Tech Platform Aryel to Enhance Sell-Side Curation and AI-Driven Optimization
Monday, March 2nd, 2026 – 3:00 am The increasingly competitive landscape of programmatic advertising, particularly with the ascendance of supply-path optimization (SPO), is compelling Supply-Side Platforms (SSPs) to redefine their…
- Digital Advertising and Programmatic
- September 5, 2026
- 44 views
The Trade Desk Reports Subdued Q2 Growth Amidst Macroeconomic Headwinds, Sparking Investor Concern
The Trade Desk, a prominent independent advertising technology company, announced its second-quarter financial results on Thursday, revealing a revenue of $715 million, a modest 3% increase year-over-year. This growth rate…
- Digital Advertising and Programmatic
- September 5, 2026
- 38 views
The Paradox of Transparency: Watchdog Denied DSP Access Amid Industry’s Pledged Openness
The digital advertising industry, a landscape constantly touting its commitment to transparency and accountability, is facing a stark contradiction as a prominent programmatic watchdog, Check My Ads, finds itself repeatedly…
- Digital Advertising and Programmatic
- September 4, 2026
- 43 views
Navigating the Evolving Landscape of AI in Advertising: A Call for Prudent Adoption
The rapid integration of artificial intelligence (AI) into the advertising industry, while promising significant efficiencies, necessitates a cautious and discerning approach from marketers. Despite the burgeoning capabilities of nascent AI…
