- Digital Advertising and Programmatic
- July 22, 2026
- 26 views
The Media Rating Council Unveils New Standards to Illuminate the Opaque World of Digital Ad Auctions
The digital advertising ecosystem, a labyrinth of complex technologies and opaque processes, has long been plagued by a lack of transparency, particularly within its programmatic ad auctions. This opacity has…
- Digital Advertising and Programmatic
- July 21, 2026
- 21 views
Zevia Taps Cardi B as "Real Talk Interpreter" in Bold New Campaign to Capture Consumer Culture
Zevia, the CPG marketer known for its naturally sweetened sodas, is launching its most ambitious campaign to date, enlisting Grammy Award-winning rapper Cardi B as a shareholder, ambassador, and the…
- Digital Advertising and Programmatic
- July 21, 2026
- 20 views
The Out of Home Advertising Association of America Unveils Enhanced OpenOOH Taxonomy to Drive Programmatic Adoption
New Standard Promises Granular Granularity for Digital Out-of-Home Inventory, Aiming to Bridge the Gap with Digital Advertising Ecosystems New York, NY – February 10, 2026 – The Out of Home…
- Digital Advertising and Programmatic
- July 21, 2026
- 22 views
Kraft Heinz and The Walt Disney Company Forge Landmark Strategic Partnership Across Food Service, Media, and Events
Kraft Heinz and The Walt Disney Company have officially announced a monumental, long-term strategic partnership designed to weave together the fabric of family life through integrated food service, media, and…
- Digital Advertising and Programmatic
- July 21, 2026
- 21 views
OpenX Launches Curated Political Advertising Solution with Givsly to Empower Publishers and Refine Advertiser Targeting
The perennial challenge of publishers forfeiting billions in digital advertising revenue to programmatic intermediaries during election cycles is poised for a significant shift, driven by a new wave of sell-side…
- Digital Advertising and Programmatic
- July 21, 2026
- 22 views
PubMatic Bets on Agentic AI as Industry Faces Inflection Point
PubMatic, a leading sell-side platform (SSP), announced its fourth-quarter and full-year 2025 financial results, revealing a period of revenue contraction that the company, however, framed as a strategic inflection point.…
- Digital Advertising and Programmatic
- July 21, 2026
- 21 views
Purely Elizabeth Pokes Fun at Protein Mania with New Campaign and Product Launch
Purely Elizabeth, a privately held challenger brand that asserts its position as the No. 1 granola in the U.S., is strategically entering the burgeoning snacking market by humorously addressing the…
- Digital Advertising and Programmatic
- July 21, 2026
- 20 views
Onetag Acquires Italian Creative Ad Tech Platform Aryel to Enhance Sell-Side Curation and AI Capabilities
Monday, March 2nd, 2026 – 3:00 am In a significant move to differentiate itself within the increasingly competitive programmatic advertising landscape, Onetag, a global ad exchange and curation platform, announced…
- Digital Advertising and Programmatic
- July 20, 2026
- 26 views
Skechers Taps Horizon Global for International Media Duties, Signaling Strategic Push into Omnichannel Marketing
Skechers, the global footwear giant, has strategically selected Horizon Global, a formidable joint venture formed by Havas Media Network and Horizon Media, to manage its international media operations across 31…
- Digital Advertising and Programmatic
- July 19, 2026
- 21 views
The Coalition for Innovative Media Measurement Challenges Programmatic’s Audience-Centric Approach with a New Framework for Media Quality
The long-held advertising adage that "all media isn’t created equal" is being revisited with renewed urgency, particularly within the burgeoning Connected TV (CTV) landscape. A forthcoming paper from the Coalition…
