- Public Relations and Corporate Comms
- August 2, 2026
- 17 views
The CMO Influence Gap: How an Operating System Problem is Eroding Marketing Authority in the C-Suite
The "CMO Outlook 2026" study recently released by Lippincott has unveiled a significant crisis of authority within the marketing leadership ranks, revealing that only 28% of Chief Marketing Officers (CMOs)…
- Public Relations and Corporate Comms
- July 27, 2026
- 18 views
The AI adoption gap: Why technology isn’t the problem and comms is the solution.
As of mid-2026, the global corporate landscape finds itself at a peculiar crossroads where the rapid proliferation of artificial intelligence has outpaced the human capacity to integrate these tools into…
- Public Relations and Corporate Comms
- July 20, 2026
- 20 views
When Strong Employees Struggle Dig Deeper to Find the Problem
In the modern corporate landscape, the sudden decline of a high-performing employee is a phenomenon that often catches management off guard. When a team member who previously exceeded expectations begins…
- Email Marketing
- July 7, 2026
- 28 views
Email in 2026: Strong ROI, rising AI adoption, and a measurement problem nobody’s fixing – Mailjet: Email Delivery Service for Marketing & Developer Teams
The digital communication landscape in 2026 presents a stark dichotomy for email marketing: while the channel remains undeniably central to organizational success, a significant and widening chasm separates programs that…
- Email Marketing
- June 29, 2026
- 24 views
Email in 2026: Strong ROI, rising AI adoption, and a measurement problem nobody’s fixing – Mailjet: Email Delivery Service for Marketing & Developer Teams
The landscape of digital communication continues to evolve rapidly, yet email steadfastly remains a cornerstone of organizational outreach. However, a significant and widening chasm is emerging between email programs that…
- Public Relations and Corporate Comms
- June 13, 2026
- 36 views
The Measurement Fallacy: Why Enterprise Marketing Readiness Is an Operating System Problem Rather Than a Budget Deficiency
The prevailing challenge for modern marketing and communications departments is rarely a lack of activity, but rather an inability to quantify the value of that activity to executive leadership. Many…
rifanmuazin
- Content Marketing
- June 3, 2026
- 42 views
5 Signs Your Financial Content Program Has a Credibility Problem
The Shifting Sands of Digital Discovery: AI’s New Front Door The traditional metrics of content success, heavily reliant on pageviews and organic search traffic driven by direct clicks, are rapidly…
- B2B Marketing
- May 23, 2026
- 51 views
Timing is Everything: B2B Teams Face an Orchestration Challenge, Not a Channel Problem
In the dynamic landscape of Business-to-Business (B2B) marketing and sales, many organizations find themselves grappling with inconsistent pipeline generation and engagement metrics, despite employing a seemingly comprehensive suite of digital…
- Public Relations and Corporate Comms
- May 17, 2026
- 49 views
Cisco comms leader on the real problem with AI-generated content
The rapid proliferation of generative artificial intelligence has fundamentally altered the landscape of corporate communications, yet the sheer volume of automated output—often dismissed as "AI slop"—is increasingly failing to resonate…
- Email Marketing
- May 9, 2026
- 52 views
Email in 2026: Strong ROI, rising AI adoption, and a measurement problem nobody’s fixing – Mailjet: Email Delivery Service for Marketing & Developer Teams
The digital communications landscape continues to evolve at a rapid pace, yet email remains an indispensable cornerstone for businesses worldwide. However, a significant chasm is rapidly forming between organizations that…
