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- Public Relations and Corporate Comms
- May 17, 2026
- 13 views
Cisco comms leader on the real problem with AI-generated content
The rapid proliferation of generative artificial intelligence has fundamentally altered the landscape of corporate communications, yet the sheer volume of automated output—often dismissed as "AI slop"—is increasingly failing to resonate…
- Email Marketing
- May 9, 2026
- 15 views
Email in 2026: Strong ROI, rising AI adoption, and a measurement problem nobody’s fixing – Mailjet: Email Delivery Service for Marketing & Developer Teams
The digital communications landscape continues to evolve at a rapid pace, yet email remains an indispensable cornerstone for businesses worldwide. However, a significant chasm is rapidly forming between organizations that…
- B2B Marketing
- May 8, 2026
- 12 views
The Critical Timing Problem: B2B Teams Must Orchestrate Outreach, Not Just Add More Channels
Inconsistent pipeline generation and lagging engagement metrics within Business-to-Business (B2B) sales and marketing teams often stem not from a deficiency in available channels, but from a fundamental misalignment in the…
- B2B Marketing
- April 12, 2026
- 29 views
Unlocking Marketing Workflow Efficiency: The Sequential Problem-Solving Approach
The intricate machinery of marketing workflows, much like any complex operational system, is prone to inefficiencies and bottlenecks. Tom Swanson, Senior Engagement Manager at Heinz Marketing, argues that the most…
