The Trade Desk Eyes AI Chatbot Advertising Boom, Predicts CMOs Will Sideline Walled Gardens

The Trade Desk, a prominent player in the ad-tech industry, is strategically positioning itself to capitalize on the burgeoning advertising opportunities within artificial intelligence (AI) chatbots. The company’s leadership expressed…

Seedtag’s New CEO Brian Gleason Says Contextual Will Be Bigger Than Retail Media

Brian Gleason, the former CRO and president of retail media at Criteo, has transitioned to a new leadership role as CEO of contextual ad platform Seedtag. In an exclusive interview…

If Your Audience Does Not Understand the Message Your Communication Strategy Will Fail

The modern landscape of corporate communications is increasingly defined by a struggle between technical sophistication and public accessibility. As industries ranging from decentralized finance to renewable energy move into the…