- Digital Advertising and Programmatic
- June 16, 2026
- 12 views
Brian Gleason Sees Contextual Advertising as a $350 Billion Opportunity, Believes Emotional Resonance is the Future of Connection
Brian Gleason, who previously served as Chief Revenue Officer and President of Retail Media at Criteo, has transitioned to the role of CEO at contextual advertising platform Seedtag, expressing a…
- Digital Advertising and Programmatic
- June 16, 2026
- 12 views
360i Reimagined: Dentsu Revitalizes Iconic Digital Brand with AI Focus and Fixed-Fee Model
Dentsu is strategically reintroducing its renowned 360i brand, not as a standalone entity, but as a "focused branded solution" integrated within Dentsu’s creative banner, a move signaling a significant pivot…
- Digital Advertising and Programmatic
- June 16, 2026
- 13 views
Programmatic Wars Erupt as Reduced Spending and Strategic Maneuvering Shake the Ad Tech Landscape
Tuesday, November 18th, 2025 – 1:13 pm The digital advertising technology sector is currently embroiled in a period of intense competition and dramatic shifts, characterized by escalating tensions between key…
- Digital Advertising and Programmatic
- June 16, 2026
- 13 views
Amazon Publisher Services Prebid Adapter Enters Open Beta, Signifying a Major Shift Towards Open Programmatic Ecosystems
Wednesday, January 21st, 2026 – 9:00 am Amazon Publisher Services (APS) has officially launched its Prebid adapter into open beta testing, a move that signals a significant embrace of open-source…
- Digital Advertising and Programmatic
- June 16, 2026
- 17 views
The Media Rating Council Introduces New Standards for Digital Ad Auction Transparency
The complex and often opaque world of programmatic advertising is facing a significant shift towards greater clarity. The Media Rating Council (MRC), a prominent non-profit organization focused on media measurement…
- Digital Advertising and Programmatic
- June 15, 2026
- 19 views
The Agency Pitch Process Undergoes a Necessary Overhaul with New Industry Principles
The long-standing practice of advertising agency pitches, despite its inherent inefficiencies and significant financial toll, continues to be a cornerstone of how brands select their marketing partners. Recognizing the systemic…
- Digital Advertising and Programmatic
- June 15, 2026
- 17 views
OAAA Revamps OpenOOH Taxonomy to Drive Programmatic Growth in Out-of-Home Advertising
The Out of Home Advertising Association of America (OAAA) has unveiled a significant update to its OpenOOH venue taxonomy, a move poised to unlock greater programmatic trading and enhance transparency…
- Digital Advertising and Programmatic
- June 15, 2026
- 20 views
EA Unveils Comprehensive Advertising Platform to Monetize Its Vast Gaming Ecosystem
Electronic Arts (EA), a titan in the video game industry, is significantly expanding its advertising and monetization strategies with the official launch of EA Advertising. This new, integrated platform aims…
- Digital Advertising and Programmatic
- June 15, 2026
- 16 views
OpenX and Givsly Launch Innovative Solution to Recapture Billions in Political Ad Spend for Publishers
The digital advertising landscape, particularly during election cycles, has long been a battleground where publishers grapple with significant revenue leakage to programmatic intermediaries. This year, however, a new approach is…
- Digital Advertising and Programmatic
- June 15, 2026
- 17 views
GSTV Partners with Stagwell’s Marketing Cloud to Integrate Agentic AI Targeting System, Ushering in New Era of Precision Advertising
In a significant development poised to redefine advertising within the convenience and fuel retail sector, GSTV, the leading video network reaching consumers at over 29,000 locations nationwide, has announced a…
