- Public Relations and Corporate Comms
- August 8, 2026
- 16 views
From Barbie Buzz to Barney at Heidi Klum’s Party Mattel’s Global Communications Director on Making Moments Matter
The landscape of global corporate communications is undergoing a seismic shift as legacy brands transition from traditional manufacturing models to intellectual property-driven entertainment powerhouses. At the center of this transformation…
- Public Relations and Corporate Comms
- July 2, 2026
- 28 views
The Evolution of Social Intelligence Leveraging AI to Capture Viral Moments in the 2026 FIFA World Cup Era
The landscape of public relations and brand communications is undergoing a fundamental transformation, driven by the shift from reactive monitoring to proactive, AI-driven social intelligence. This evolution was perhaps most…
rifanmuazin
- Public Relations and Corporate Comms
- May 30, 2026
- 43 views
Momentum Over Moments: Holding PR Events That Are Built for the Long Game
In an era where a single viral post can define a brand’s public image, the temptation to invest heavily in short-lived, high-aesthetic spectacles has never been greater. For many public…
