The Unseen Impact of Election Email Surges on Commercial Deliverability: Lessons from 2024 and Outlook for 2026

During peak sending periods, such as the crucial weeks leading up to major elections, the ability of commercial emails to reach the inbox is not solely determined by the quality…

OpenX and Givsly Launch Innovative Sell-Side Curation Tool to Reclaim Billions in Digital Ad Dollars for Publishers During Election Cycles

The intensifying battle for digital ad revenue during election seasons has a new contender: sell-side curation. As publishers historically lose billions to programmatic middlemen, a new solution aims to shift…

The Unseen Battle for the Inbox: How Election Cycles Disrupt Email Deliverability for All Commercial Senders

The intricate digital landscape of email marketing operates on a delicate balance, where a sender’s meticulous adherence to best practices can still be undermined by the broader ecosystem’s pressures. During…

The Electoral Ripple Effect: How Election Cycles Impact Commercial Email Deliverability and Revenue

During periods of exceptionally high email volume, the successful placement of messages in recipient inboxes transcends the mere quality of an individual sender’s email program. Instead, it becomes intricately influenced…

OpenX and Givsly Launch Innovative Solution to Reclaim Billions in Digital Ad Spend for Publishers During Election Cycles

The perennial challenge of publishers losing billions in digital advertising revenue to programmatic intermediaries during election seasons is facing a potential paradigm shift with the introduction of sophisticated sell-side curation.…