- Digital Advertising and Programmatic
- July 21, 2026
- 46 views
OpenX Launches Curated Political Advertising Solution with Givsly to Empower Publishers and Refine Advertiser Targeting
The perennial challenge of publishers forfeiting billions in digital advertising revenue to programmatic intermediaries during election cycles is poised for a significant shift, driven by a new wave of sell-side…
- Digital Advertising and Programmatic
- July 21, 2026
- 49 views
PubMatic Bets on Agentic AI as Industry Faces Inflection Point
PubMatic, a leading sell-side platform (SSP), announced its fourth-quarter and full-year 2025 financial results, revealing a period of revenue contraction that the company, however, framed as a strategic inflection point.…
- Digital Advertising and Programmatic
- July 21, 2026
- 49 views
Purely Elizabeth Pokes Fun at Protein Mania with New Campaign and Product Launch
Purely Elizabeth, a privately held challenger brand that asserts its position as the No. 1 granola in the U.S., is strategically entering the burgeoning snacking market by humorously addressing the…
- Digital Advertising and Programmatic
- July 21, 2026
- 45 views
Onetag Acquires Italian Creative Ad Tech Platform Aryel to Enhance Sell-Side Curation and AI Capabilities
Monday, March 2nd, 2026 – 3:00 am In a significant move to differentiate itself within the increasingly competitive programmatic advertising landscape, Onetag, a global ad exchange and curation platform, announced…
- Digital Advertising and Programmatic
- July 20, 2026
- 53 views
Skechers Taps Horizon Global for International Media Duties, Signaling Strategic Push into Omnichannel Marketing
Skechers, the global footwear giant, has strategically selected Horizon Global, a formidable joint venture formed by Havas Media Network and Horizon Media, to manage its international media operations across 31…
- Digital Advertising and Programmatic
- July 19, 2026
- 45 views
The Coalition for Innovative Media Measurement Challenges Programmatic’s Audience-Centric Approach with a New Framework for Media Quality
The long-held advertising adage that "all media isn’t created equal" is being revisited with renewed urgency, particularly within the burgeoning Connected TV (CTV) landscape. A forthcoming paper from the Coalition…
- Digital Advertising and Programmatic
- July 19, 2026
- 61 views
Publicis Groupe Raises Full-Year Outlook Amid Strong Q2 Performance and Strategic AI Investments
Publicis Groupe, a global leader in advertising and marketing services, has announced an upward revision of its full-year financial outlook following a robust second quarter (Q2) performance. The company reported…
- Digital Advertising and Programmatic
- July 19, 2026
- 50 views
PubMatic Charts New Territory in Agentic Ad Tech as Q1 Earnings Show Robust Growth Fueled by AI Innovations
Friday, May 8th, 2026 – 9:22 am The advertising technology landscape is undergoing a seismic shift, with PubMatic, a leading sell-side platform (SSP), reporting significant advancements in its agentic ad…
- Digital Advertising and Programmatic
- July 18, 2026
- 49 views
Nestlé’s Coffee Mate Taps Reality TV Star Carl Radke for Limited-Edition "Situationship" Creamer Launch
Nestlé’s Coffee Mate brand is embarking on an innovative social-first marketing campaign to introduce a limited-time creamer flavor, enlisting the charisma of reality television personality Carl Radke. The initiative aims…
- Digital Advertising and Programmatic
- July 18, 2026
- 52 views
Yeti Launches "Four Letters" Campaign to Celebrate Unwavering Commitment Beyond the Outdoors
Yeti, a brand synonymous with rugged durability and a commitment to enabling outdoor adventures, has unveiled an expansive new brand platform titled "Four Letters." This initiative, developed in partnership with…
