LinkedIn Unveils Strategies for Maximizing Thought Leader Ads to Amplify Brand Messaging

LinkedIn, the world’s largest professional networking platform, has recently issued comprehensive guidance aimed at helping brands optimize their use of Thought Leader Ads. This strategic initiative is designed to empower…

MGM Resorts Internal Communications Leader Lauren Stephens on Strategic Change Management and the Power of Direct Conversation

The role of internal communications within a global hospitality giant like MGM Resorts International is a high-stakes balancing act of logistical precision and human empathy. Lauren Stephens, who currently leads…

From Efficiency to Strategy: How AI Fluency and Business Literacy are Redefining the Modern Communications Leader

The landscape of corporate communications is undergoing a fundamental transformation as artificial intelligence transitions from a novelty tool for task automation into a cornerstone of strategic leadership. For years, the…

MGM Resorts Communications Leader Lauren Stephens on the Real Reason Change Communications Fail

The trajectory of a professional career rarely follows a linear path, yet for Lauren Stephens, the unconventional nature of her journey has become her greatest strategic asset. Currently serving as…

The AI and Communications Blueprint: 4 Things Every Comms Leader Needs to Get Right – Ragan Communications

As organizations worldwide grapple with the pace of digital transformation, the role of the communicator has expanded beyond traditional messaging. Today, these professionals are tasked with ensuring that AI serves…

Using AI skills to become a stronger leader

Alex Sevigny, an adjunct professor at McMaster University and a prominent advisor for Ragan’s Center for AI Strategy, suggests that the intersection of AI fluency and business acumen represents the…

The Healthcare Leader’s Guide to Employee Engagement: Bridging the Communication Gap for Frontline Resilience and Patient Care Excellence.

The modern healthcare landscape is currently grappling with a dual crisis: a shrinking workforce and a widening communication gap between administrative leadership and frontline clinical staff. As hospitals and health…

The Healthcare Leader’s Guide to Employee Engagement.

The modern healthcare landscape is currently grappling with a dual crisis: a critical shortage of skilled labor and a pervasive sense of professional detachment among frontline staff. As healthcare organizations…

The UK’s Ascent as a Global Leader in Text Marketing: Navigating Opportunity and Regulation

The United Kingdom has emerged as a formidable force in the global text marketing landscape, showcasing performance metrics that significantly outstrip international averages. While many e-commerce brands traditionally relegate text…

Cisco comms leader on the real problem with AI-generated content

The rapid proliferation of generative artificial intelligence has fundamentally altered the landscape of corporate communications, yet the sheer volume of automated output—often dismissed as "AI slop"—is increasingly failing to resonate…