Brian Gleason Sees Contextual Advertising as a "Bigger Opportunity" Than Retail Media, Cites Emotional Connection and AI as Key Drivers

Brian Gleason, a prominent figure in the advertising technology landscape, has transitioned from his role as CRO and president of retail media at Criteo to embrace a new challenge as…

The Strategic Imperative: Unlocking PR Campaign Success Through Data-Driven Insights and Emotional Resonance

Crafting public relations campaigns that not only capture attention but also deliver measurable impact remains a significant challenge for industry professionals. The landscape of media engagement is increasingly saturated, demanding…

Brian Gleason Sees Contextual Advertising as a "Bigger Opportunity" Than Retail Media, Driven by AI and Emotional Resonance

Brian Gleason, a prominent figure in the advertising technology landscape, has transitioned from his previous role as CRO and president of retail media at Criteo, where he expressed significant enthusiasm…