- E-commerce Marketing
- July 23, 2026
- 11 views
The Obstacle Is the Way: Publishers Pivot to Retail Amidst AI-Driven Traffic Declines
The seismic shifts in digital information consumption, driven by the rapid ascent of artificial intelligence, are forcing traditional media companies to confront a stark reality: dwindling website traffic and eroding…
- Search Engine Optimization (SEO)
- July 23, 2026
- 11 views
Large Publishers Strongly Considering Blocking Google Search Completely Amidst Declining Traffic and Evolving AI Landscape
A significant number of prominent digital publishers are engaged in serious internal deliberations regarding a potential complete blockage of Google Search from accessing their valuable content. This unprecedented consideration stems…
- Digital Advertising and Programmatic
- July 21, 2026
- 14 views
OpenX Launches Curated Political Advertising Solution with Givsly to Empower Publishers and Refine Advertiser Targeting
The perennial challenge of publishers forfeiting billions in digital advertising revenue to programmatic intermediaries during election cycles is poised for a significant shift, driven by a new wave of sell-side…
- E-commerce Marketing
- June 29, 2026
- 23 views
AI is Reshaping Affiliate Marketing: Commerce Publishers Evolve to Become More Valuable Partners for E-commerce Merchants
The landscape of affiliate marketing is undergoing a profound transformation, driven by the rapid advancements in artificial intelligence (AI). Commerce publishers, the backbone of product reviews, buying guides, comparison articles,…
- E-commerce Marketing
- June 23, 2026
- 21 views
Bing’s Enhanced AI Performance Report Offers Crucial Visibility Insights for Publishers Amidst Generative AI Uncertainty
The evolving landscape of search is presenting significant challenges for digital marketers and content creators. As generative artificial intelligence (AI) integrates into search engines, traditional methods of optimizing for visibility…
- Digital Advertising and Programmatic
- June 22, 2026
- 21 views
OpenX and Givsly Launch Innovative Sell-Side Curation Tool to Reclaim Billions in Digital Ad Dollars for Publishers During Election Cycles
The intensifying battle for digital ad revenue during election seasons has a new contender: sell-side curation. As publishers historically lose billions to programmatic middlemen, a new solution aims to shift…
- Digital Advertising and Programmatic
- June 15, 2026
- 30 views
OpenX and Givsly Launch Innovative Solution to Recapture Billions in Political Ad Spend for Publishers
The digital advertising landscape, particularly during election cycles, has long been a battleground where publishers grapple with significant revenue leakage to programmatic intermediaries. This year, however, a new approach is…
rifanmuazin
- Digital Advertising and Programmatic
- May 25, 2026
- 42 views
OpenX Launches Innovative Political Ad Targeting Solution with Givsly to Empower Publishers and Campaigns
The digital advertising landscape is undergoing a significant transformation, particularly during election seasons, as publishers grapple with the substantial loss of billions in ad revenue to programmatic middlemen. However, a…
- Digital Advertising and Programmatic
- May 20, 2026
- 43 views
9 national TV publishers join initiative to address industry fragmentation
In a significant move poised to reshape the landscape of premium video advertising, major media conglomerates including Paramount, NBCUniversal, A+E Global Media, AMC Global Media, Fox, Hallmark Media, Scripps Networks,…
- Digital Advertising and Programmatic
- May 18, 2026
- 51 views
OpenX and Givsly Launch Innovative Solution to Reclaim Billions in Political Ad Spend for Publishers
The perennial election season, a period of intense political campaigning and, consequently, massive advertising expenditure, has long been a tale of lost opportunity for digital publishers. Billions of dollars in…
