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- Digital Advertising and Programmatic
- May 25, 2026
- 14 views
OpenX Launches Innovative Political Ad Targeting Solution with Givsly to Empower Publishers and Campaigns
The digital advertising landscape is undergoing a significant transformation, particularly during election seasons, as publishers grapple with the substantial loss of billions in ad revenue to programmatic middlemen. However, a…
- Digital Advertising and Programmatic
- May 20, 2026
- 12 views
9 national TV publishers join initiative to address industry fragmentation
In a significant move poised to reshape the landscape of premium video advertising, major media conglomerates including Paramount, NBCUniversal, A+E Global Media, AMC Global Media, Fox, Hallmark Media, Scripps Networks,…
- Digital Advertising and Programmatic
- May 18, 2026
- 19 views
OpenX and Givsly Launch Innovative Solution to Reclaim Billions in Political Ad Spend for Publishers
The perennial election season, a period of intense political campaigning and, consequently, massive advertising expenditure, has long been a tale of lost opportunity for digital publishers. Billions of dollars in…
- Digital Advertising and Programmatic
- April 18, 2026
- 29 views
OpenX and Givsly Launch Innovative Solution to Reclaim Billions in Digital Ad Spend for Publishers During Election Cycles
The perennial challenge of publishers losing billions in digital advertising revenue to programmatic intermediaries during election seasons is facing a potential paradigm shift with the introduction of sophisticated sell-side curation.…
