- Public Relations and Corporate Comms
- September 3, 2026
- 32 views
The Discipline of Integrated Communications Lessons from Executing the PESO Model for Its Creator
The implementation of the PESO Model—an industry-standard framework integrating paid, earned, shared, and owned media—has long been heralded as the definitive operating system for modern public relations and marketing. However,…
- Public Relations and Corporate Comms
- September 3, 2026
- 42 views
What ESPN’s Layoff Memo Reveals About the Plan Behind It
The landscape of sports media underwent a significant transformation in the summer of 2026 as ESPN, the self-proclaimed worldwide leader in sports, executed a complex integration of NFL Network assets.…
- Public Relations and Corporate Comms
- September 3, 2026
- 35 views
The Six Stages of PESO Model Maturity
The communication industry is currently facing a significant disconnect between perceived professional capability and operational reality, according to recent data analyzed by Spin Sucks. In an industry-wide assessment of marketing…
- Public Relations and Corporate Comms
- September 3, 2026
- 32 views
Breaking down complex topics for journalists
The National Association of Registered Social Security Analysts (NARSSA) has officially unveiled a specialized local media inquiry portal designed to bridge the widening gap between complex federal policy and public…
- Public Relations and Corporate Comms
- September 3, 2026
- 32 views
Five Questions With Jon Arons, Communications and Community Relations Manager at Giant Food
The grocery industry in 2024 stands at a critical juncture, navigating a landscape defined by fluctuating economic pressures, heightened consumer scrutiny, and a surge in high-profile food safety concerns. Within…
- Public Relations and Corporate Comms
- September 3, 2026
- 39 views
The Future of Marketing Education: Navigating the AI Visibility and Strategic Communications Training Landscape
The rapid integration of artificial intelligence into the digital ecosystem has fundamentally altered the mechanics of brand discovery and information retrieval. As search engines evolve into "answer engines" and Large…
- Public Relations and Corporate Comms
- September 3, 2026
- 38 views
The Evolution of Strategic Communications: Gini Dietrich Rebuilds the PESO Model Certification as an Integrated Operating System for 2026
The communications industry is undergoing a fundamental transformation as Gini Dietrich, the creator of the PESO Model and founder of Spin Sucks, announced a comprehensive overhaul of the PESO Model©…
- Public Relations and Corporate Comms
- September 2, 2026
- 37 views
The Evolution of the PESO Model: Moving Beyond Channel Silos to Achieve Strategic Marketing Integration
The landscape of modern communications has undergone a radical transformation over the last decade, shifting from traditional media relations to a complex, multi-channel environment. Central to this evolution is the…
- Public Relations and Corporate Comms
- September 2, 2026
- 35 views
Is AI Getting Your Brand Right? Ask These 5 Questions
As generative artificial intelligence (AI) continues to redefine the landscape of digital information, corporate communication professionals are facing a new challenge: ensuring that Large Language Models (LLMs) like ChatGPT, Claude,…
- Public Relations and Corporate Comms
- September 2, 2026
- 28 views
Women Are on the Front Line of AI Disruption
The Catalyst: Alex Karp’s Public Declarations The current discourse was intensified following a series of high-profile media appearances by Alex Karp, the CEO of Palantir Technologies. During a televised interview…
