- Digital Advertising and Programmatic
- August 3, 2026
- 51 views
Domino’s Pizza Incentivizes Customer Feedback for Enhanced Digital Ordering Experience
Domino’s Pizza is actively engaging its customer base to refine its digital ordering platforms through a compelling incentive program. Launched on August 3, 2026, the initiative offers customers a $5…
- Digital Advertising and Programmatic
- August 3, 2026
- 41 views
Jameson Becomes Official Spirits Sponsor of the National Football League
Jameson, the globally recognized Irish whiskey brand from Pernod Ricard, has officially inked a multiyear partnership, establishing itself as the new official spirits sponsor of the National Football League (NFL).…
- Digital Advertising and Programmatic
- August 2, 2026
- 45 views
Meta’s Advertising Revenue Surges 27% Driven by AI, But Q3 Guidance Hints at European Headwinds
Meta Platforms, the social media behemoth behind Facebook and Instagram, announced a robust second quarter with advertising revenue climbing an impressive 27% year-over-year to $59.4 billion. This growth, largely attributed…
- Digital Advertising and Programmatic
- August 2, 2026
- 43 views
The Media Rating Council Introduces New Standards for Digital Ad Auction Transparency
The opaque nature of programmatic advertising, long a point of contention for advertisers and publishers alike, is facing a significant overhaul with the release of new transparency standards by the…
- Digital Advertising and Programmatic
- August 2, 2026
- 45 views
Snickers Ice Cream Minis Seeks Chief Online Chill Officer to Combat Social Media Irritability
As the summer of 2026 draws to a close, Snickers Ice Cream Minis, a product line from Mars, Inc., has launched an unconventional recruitment drive, seeking to hire a "Chief…
- Digital Advertising and Programmatic
- August 2, 2026
- 39 views
OAAA Unveils Enhanced OpenOOH Taxonomy to Supercharge Programmatic Out-of-Home Advertising
Tuesday, February 10th, 2026 – 9:00 am The Out of Home Advertising Association of America (OAAA) has officially launched a significantly upgraded version of its OpenOOH venue taxonomy, a move…
- Digital Advertising and Programmatic
- August 2, 2026
- 31 views
Amazon Sees Significant Ad Revenue Growth Driven by Multisport Advertiser Strategies and Prime Video Expansion
Amazon’s advertising segment experienced a robust surge in the second quarter of 2026, generating $19.8 billion in revenue, a notable 26% increase year-over-year. This impressive performance, exceeding analyst expectations, was…
- Digital Advertising and Programmatic
- August 2, 2026
- 40 views
The Promise and Peril of Programmatic Pause Ads: Bridging the Gap Between Advertiser Enthusiasm and Market Reality
The burgeoning landscape of streaming television advertising is abuzz with the concept of "pause ads," a novel format that appears when a viewer momentarily halts playback. While industry discussions and…
- Digital Advertising and Programmatic
- July 31, 2026
- 45 views
Journeys Ignites Back-to-School Season with Audacious "Don’t Just Show Up. Turn Up" Campaign
The back-to-school season, traditionally a period of academic preparation and parental anticipation, has been met with an explosion of creative energy from footwear retailer Journeys. Building on the momentum of…
- Digital Advertising and Programmatic
- July 31, 2026
- 41 views
OpenX and Givsly Launch Political Campaign Targeting Solution Leveraging Values-Based Data
The digital advertising landscape is undergoing a significant transformation as publishers increasingly seek to reclaim billions lost annually to programmatic intermediaries, particularly during high-spending election cycles. In a move aimed…
