The Coalition for Innovative Media Measurement Pushes for a Paradigm Shift in Ad Quality Measurement

The long-held advertising adage, "all media isn’t created equal," is being challenged by the prevailing practices in programmatic advertising. While the industry has increasingly focused on audience targeting, often treating…

The Coalition for Innovative Media Measurement Challenges Programmatic’s Audience-Centric Paradigm with a New Media Quality Framework

The long-held adage that "all media isn’t created equal" is being resurrected as a critical counterpoint to the prevailing theories in programmatic advertising. For years, the industry has largely operated…