Google Ads Fully Rolls Out Non-Last Click Attribution for YouTube and Display Campaigns

Earlier this week, Google announced the full rollout of support for non-last click attribution models for YouTube and Display campaigns. This significant update marks a pivotal shift in how advertisers…

The High-Stakes Evolution of Amazon Prime Day Marketing Strategies and the Surge in Last-Minute Influencer Collaborations for 2024 and Beyond

As the retail landscape prepares for the annual juggernaut that is Amazon Prime Day, a significant shift in marketing behavior has emerged: the rise of the "eleventh-hour" influencer campaign. While…