- Content Marketing
- September 6, 2026
- 31 views
The 2025 Holiday Season: A Deep Dive into Record Spending and Evolving Consumer Behavior
The past holiday season proved to be a landmark year for brands, with online spending reaching unprecedented levels despite a moderation in growth rates compared to prior periods. Adobe Analytics…
- Public Relations and Corporate Comms
- September 4, 2026
- 25 views
PR Roundup: Lovesac Learns a Viral Lesson, a Billionaire’s AI Op-Ed Sparks a Bigger Debate, and Consumers Are Spending Smarter
The modern communications landscape is increasingly defined by the tension between brand ego and consumer reality, the integration of artificial intelligence in high-level discourse, and a rapidly evolving economic sentiment…
- Public Relations and Corporate Comms
- August 27, 2026
- 37 views
PR Roundup Lessons from Lovesac’s Viral Misstep AI Authorship Debates and Shifting Consumer Spending Habits
The landscape of modern corporate communications is increasingly defined by the intersection of rapid-fire social media interactions, the integration of artificial intelligence in executive thought leadership, and a consumer base…
- Content Marketing
- August 23, 2026
- 43 views
Record-Breaking 2025 Holiday Spending Signals Evolving Consumer Behavior and AI’s Growing Influence on Retail Strategies for 2026
The 2025 holiday shopping season concluded as a landmark period for brands, with consumer spending reaching unprecedented levels despite a moderated pace of growth compared to previous years. According to…
- Digital Advertising and Programmatic
- August 8, 2026
- 38 views
OpenX and Givsly Launch Innovative Solution to Reshape Political Ad Spending for Publishers
The landscape of political advertising, a multi-billion dollar industry, is undergoing a significant transformation with the introduction of a new sell-side curation and targeting solution. This initiative, spearheaded by supply-side…
- Content Marketing
- August 6, 2026
- 55 views
2025 Holiday Season Sets Record Spending, Reshaping Marketing Strategies for 2026 and Beyond
The past holiday season proved to be a landmark period for brands, with consumer spending reaching unprecedented levels and signaling profound shifts in buyer behavior that will redefine marketing strategies…
- Digital Advertising and Programmatic
- July 26, 2026
- 52 views
Sports Brands Surge Ad Spending by 26% to $3.3 Billion Across Digital Channels in Anticipation of and During Major Global Tournaments
Sports brands demonstrated a significant surge in advertising expenditure, investing a remarkable $3.3 billion across digital channels between the third quarter of 2025 and the second quarter of 2026. This…
- Content Marketing
- July 21, 2026
- 53 views
Harnessing the Holiday Halo: 2025 Spending Reveals AI’s Rise and Consumer Deliberation for 2026 Strategy
The 2025 holiday shopping season concluded as a landmark period for brands, underscoring evolving consumer behaviors and the increasing influence of technological innovation. According to comprehensive data from Adobe Analytics,…
- Content Marketing
- June 27, 2026
- 67 views
The 2025 Holiday Season Sets New Online Spending Records, Driven by AI Adoption and Flexible Payment Solutions, Reshaping Future Marketing Strategies
The holiday shopping season of 2025 proved to be a pivotal period for e-commerce, witnessing unprecedented levels of online consumer engagement and spending. Despite a slightly decelerated growth rate compared…
- Content Marketing
- June 20, 2026
- 68 views
Record-Breaking Online Holiday Spending in 2025 Signals Evolving Consumer Behavior and Strategic Shifts for 2026 Marketing
The 2025 holiday shopping season concluded as a landmark period for brands, with online spending reaching unprecedented levels. According to comprehensive data released by Adobe Analytics, digital expenditures from the…
