CeraVe Taps NBA Legend Carmelo Anthony as "Head Coach" for New Anti-Dandruff Campaign

CeraVe, the dermatologist-developed skincare and haircare brand, has joined forces with NBA Hall of Famer Carmelo "Melo" Anthony for an innovative social-first campaign designed to promote its anti-dandruff shampoo and…

Smashburger Taps New Agency Understory to Rekindle Brand Identity and Drive Growth

Smashburger, the fast-casual burger chain that popularized the "smashed" patty cooking technique, is embarking on a significant brand revitalization effort, appointing the newly formed agency Understory as its creative partner.…