- Digital Advertising and Programmatic
- September 16, 2026
- 3 views
PubMatic Signals Agentic AI’s Ascendance Beyond Direct Buys, Drives Q1 Growth Amidst DSP Headwinds
Friday, May 8th, 2026 – 9:22 am The advertising technology landscape is undergoing a significant transformation, with PubMatic, a leading independent sell-side platform (SSP), announcing substantial progress in its "agentic"…
- B2B Marketing
- September 14, 2026
- 18 views
The Maturation of B2B Influencer Marketing: From Transactional Buys to Strategic Partnerships
The landscape of business-to-business (B2B) marketing has undergone a significant transformation over the past decade, with influencer marketing emerging as a key driver of growth, particularly in the wake of…
- Digital Advertising and Programmatic
- September 8, 2026
- 24 views
PubMatic Signals a Paradigm Shift: Agentic AI Campaigns Move Beyond Direct Buys, Driving Significant Revenue Growth
PubMatic, a leading sell-side platform (SSP), is dramatically reshaping the advertising technology landscape by ushering in an era where "agentic" artificial intelligence campaigns are no longer confined to direct ad…
- B2B Marketing
- September 6, 2026
- 33 views
The Maturation of B2B Influencer Marketing: From Transactional Buys to Strategic Partnerships
The landscape of business-to-business (B2B) marketing has undergone a profound transformation over the past decade, with the COVID-19 pandemic acting as a significant accelerant. Among the most dynamic shifts is…
- B2B Marketing
- August 16, 2026
- 44 views
The Maturation of B2B Influencer Marketing: From Transactional Buys to Strategic Partnerships
The landscape of business-to-business (B2B) marketing has undergone a profound transformation, with influencer marketing emerging as a critical strategic imperative rather than a nascent experiment. Over the past decade, and…
- B2B Marketing
- August 9, 2026
- 46 views
The Maturation of B2B Influencer Marketing: From Transactional Buys to Strategic Relationships
The landscape of business-to-business (B2B) marketing has undergone a profound transformation over the past decade, with the COVID-19 pandemic acting as a significant accelerant. Nowhere is this evolution more evident…
- B2B Marketing
- July 25, 2026
- 60 views
The Maturation of B2B Influencer Marketing: From Transactional Buys to Strategic Partnerships
The landscape of business-to-business (B2B) marketing has undergone a profound transformation over the past decade, with the COVID-19 pandemic acting as a significant accelerant. Among the most striking evolutions is…
- B2B Marketing
- July 17, 2026
- 55 views
The Maturation of B2B Influencer Marketing: From Transactional Buys to Strategic Relationships
The landscape of business-to-business (B2B) marketing has undergone a significant transformation over the past decade, a shift particularly amplified in the wake of the COVID-19 pandemic. Central to this evolution…
- B2B Marketing
- June 25, 2026
- 60 views
The Maturing Landscape of B2B Influencer Marketing: From Transactional Buys to Strategic Partnerships
The realm of influencer marketing within the business-to-business (B2B) sector has undergone a profound transformation over the past decade, with an accelerated evolution spurred by the global pandemic. This shift…
- B2B Marketing
- June 18, 2026
- 75 views
The Maturation of B2B Influencer Marketing: From Transactional Buys to Strategic Relationships
The landscape of business-to-business (B2B) marketing has undergone a profound transformation over the past decade, a shift significantly accelerated by the seismic changes brought about by the COVID-19 pandemic. Nowhere…
