The Maturation of B2B Influencer Marketing: From Transactional Buys to Strategic Relationships

The landscape of business-to-business (B2B) marketing has undergone a profound transformation over the past decade, a shift significantly accelerated by the seismic changes brought about by the COVID-19 pandemic. Nowhere…

PubMatic’s Agentic AI Platform Revolutionizes Ad Buys, Driving Significant Revenue Growth Amidst Industry Shifts

PubMatic announced a significant milestone in the evolution of programmatic advertising, revealing that its AgenticOS platform has successfully executed over 30 fully autonomous, end-to-end agentic campaigns. This advancement signifies a…