The Litmus Team’s Top Email Tips for 2026

4. Leverage annotation schema Years ago, Gmail introduced support for structured data in emails—small code snippets using JSON-LD or Microdata that give mailbox providers richer information about a message’s content. This…

How to Choose the Best Email Marketing Platform for Your Small Business

By Sean Tinney April 9, 2026 There are dozens of email marketing platforms competing for your attention. Every one of them promises to be the easiest, the most powerful, or…

8 Thank You for Subscribing Email Examples (+ Templates)

Key takeaways A thank you for subscribing email is essential for confirming signups, setting expectations, and engaging new subscribers right from the start. This email can significantly boost open rates,…

Email Glow Up: How Gmail’s New Address Change Feature Impacts Email Marketers

Key Takeaways Gmail is at it again! In the January edition of our State of Email webinar series, my colleague Laura Christensen predicted new Gmail functionality that would let users change their email addresses without…

Transactional vs Marketing Email: Here’s Why You Don’t Have to Choose

January 20, 2026 The debate played out daily across Slack channels and meeting rooms of today’s fastest-growing technology companies. In the red corner, the marketing team, celebrating a successful campaign, driving engagement with a feature-rich platform designed for beautiful…