PayPal Honey and 5 Lessons for Affiliate Program Managers

Not every week do you see a major affiliate publisher removed from top U.S. affiliate networks. This was such a week. Remember Honey, which was acquired by PayPal for $4B…

15 Reasons to Work with an Affiliate Marketing Agency

When you need help with your affiliate marketing program, one of the most important decisions you have to make is whether to hire someone in-house, work with a freelancer, or…

The Strategic Necessity of Performance-Based Affiliate Marketing in the Modern Digital Economy

Affiliate marketing has evolved from a secondary revenue stream into a primary driver of digital commerce, offering brands a low-risk, high-reward mechanism to reach targeted audiences in an increasingly fragmented…

Marketing Veteran Rae Hoffman Dolan Announces Retirement from SEO and Affiliate Marketing Industry

Rae Hoffman Dolan, a foundational figure in the search engine optimization (SEO) and affiliate marketing sectors widely known by her professional moniker "Sugarrae," has officially announced her retirement from the…