Deepti Jain Deepti is a writer and content marketer at Invesp, with over six years of experience creating data-driven content. When she’s not editing drafts, she’s probably reading about Roman history or planning her next wildlife escape. Reading Time: 4 minutes Surveys help conversion because they reveal what analytics can’t: objections, missing information, and confusion. […]
Tag: A/B Testing
Crazy Egg vs. Microsoft Clarity: Which Tool Is Better For You?
Should you choose Crazy Egg or Microsoft Clarity? Crazy Egg is the better pick if you need heatmaps with deep segmentation, A/B testing, surveys, error tracking, and conversion analytics in one platform. Microsoft Clarity is a solid free option for basic heatmaps and session recordings. So, both show you what visitors do on your site. […]
Introducing Schema Markup: Get Your Pages Found in Search and AI Results
As marketing budgets tighten, it’s crucial to diversify. Organic search and AI-generated answers have become critical to growth, and the brands winning those placements aren’t the ones with the biggest budgets—they’re the ones whose pages are easiest for search engines and AI systems to understand. Search engines and AI assistants look for structured signals that […]
40 best landing page examples of 2026 (for your swipe file)
By Luke Bailey and Colin Loughran and Paul Park . Updated on February 3, 2026 . 54 min read Here’s our starting principle: A polished, professional landing page can improve your conversion rates. (And a messy one can hurt them.) TABLE OF CONTENTS Luke Bailey Luke writes words and stuff for Unbounce. While he likes […]
Your PDP image carousel is doing more work than you think
How to test, optimize it, and use AI for better performance One of my favourite parts of a Product Detail Page (PDP) is the product image carousel. Not because it’s fancy, but because it’s a small space where you can pack in a huge amount of decision-making support. And unlike most carousels on websites (which, […]
Onboarding Funnel: Guide to Activating & Retaining Users
When users sign up, it may seem like the hard part is over. But this is exactly where the real work begins. You don’t have unlimited time to prove your value, and those first few interactions matter. Every friction point or unnecessary step gives users a reason to drop off and never come back. An […]