Tag: Marketing

On the surface, most content marketing courses look the same.  They all offer video courses on roughly the same topics and provide some action items.  However, the content marketing courses that are most effective at helping you accelerate your career and generate the most revenue come down to a few differences, like the instructor’s experience, […]

Here’s a recap of our biggest AI updates from March 2026, including an expansion of Search Live, more ways to access Personal Intelligence and new tools that make it easier to switch to Gemini. General summary In March, Google focused on making AI more helpful in your daily life with updates to Gemini. These updates […]

Home / Reusable “Skills” Are Coming To Gemini In Chrome If you’re using Gemini in Chrome (the sidebar you can summon via a button in Chrome), then you might be happy about the latest feature that showed up in Chrome Canary. After running a prompt, you can click the “Skills” button to save that prompt […]

You’ve worked hard to build your product catalog. The last thing you want is AI tools like ChatGPT or Google Gemini describing your products inaccurately to potential customers.  AI tools don’t browse your whole store the way a search engine does. They grab what they can find, quickly, and fill in the gaps. For a store with a large catalog, […]

Date published 29 May 2024 Author Fospha Team Categories In today’s fast-paced digital landscape, scaling a brand effectively requires more than just an innovative product or service. For D2C and e-commerce marketers, understanding the intricacies of growth strategies across different stages of business development is crucial.   A recent analysis of 71 brands offers valuable […]

Measurement is the foundation for everything we do in performance marketing. Without accurate measurement, what we recommend, implement, and optimize is, at best, guesswork. Maintaining accurate measurement is more challenging than ever — and getting harder.  Regulatory crackdowns and increased privacy concerns, alongside longer multi-touch journeys, are compounding to create a measurement crisis. Brands still […]

I tried several different ways to begin this post, but it seemed only fitting to be as blunt in this announcement as I have been during my entire SEO and affiliate career, thus the title of this entry. It’s been an amazing ride In 1998, after my oldest son suffered a massive bilateral stroke, I […]

Are you wondering whether you should include an affiliate marketing strategy in your overall marketing plan and budget? The short answer is: “Definitely!†As explained in our previous posts, affiliate marketing comes with numerous benefits. In this article, building on decades of our affiliate program management experience, we’d like to highlight the advantages of weaving […]