Top 70 Free Digital Marketing Tools 2023

Jul 14, 2021 | Marketing Tools

Who else wants a list of the best 70 FREE marketing tools for your next marketing campaign? This stack of free digital marketing tools will help you do free keyword research, competitor analysis, social marketing, content marketing, and email marketing. 

These digital marketing tools can help you execute an effective and proper marketing strategy. 

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Table of Contents

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These are also effective to zoom past competitions to see where you are lacking. 

Different digital marketing tools come up with different features. Knowing which can suit your needs can help you more in this regard.

In this list, I’ll show you the top 70 free marketing tools to make your marketing campaign more affordable and resourceful.

Top 70 Free Marketing Tools 

Free Keyword Research & SEO

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Free Web Analytics

  1. SimilarWeb | Price: Free and enterprise plans
  2. Piwik | Price: Free and enterprise.
  3. Clicky | Price: Free
  4. Adobe Analytics | Price: As a part of the Adobe cloud suite.
  5. Mixpanel | Price: Free. Pro plans start from $999/mo
  6. Google Analytics | Price: Free
  7. Open Web Analytics | Price: Free

Free Survey Tools

  1. SurveyMonkey | Price: Free. Pro starts from $34.00/mo
  2. Typeform | Price: Free. Pro starts from $30/mo
  3. AYTM | Price: Free. Pro starts from $75/mo

Free Social Mentions

  1. SumAll | Price: Free
  2. Follerwonk | Price: Free. Pro starts from $29.00/mo
  3. Shared Count | Price: Free. Pro starts from $40.00/mo
  4. Social Mention | Price: Free
  5. Social Analytics (extension) | Price: Free
  6. ShareMetric (chrome extension) | Price: Free
  7. Mentia | Price: Free. Pro starts from $250.00/mo
  8. BackTweets | Price: Free
  9. Google Alerts | Price: Free

Free Social Media Management

  1. Buffer | Price: Free. Pro starts from $15.00/mo
  2. Tweetdeck | Price: Free
  3. SocialOomph | Price: Free
  4. Later | Price: Free
  5. Crowdfire | Price: Free
  6. Tailwind | Price: Free
  7. Contentcal | Price: Free

Free Content Curation

  1. Quora | Price: Free
  2. Feedly | Price: Free. Pro starts from $5.00/mo
  3. Medium | Price: Free. Pro starts from $5.00/mo
  4. IFTTT + RSS Feeds | Price: Free
  5. Google Search | Price: Free
  6. Flipboard | Price: Free
  7. Reddit | Price: Free
  8. Pocket | Price: Free. Pro starts from $4.99/mo
  9. Slideshare | Price: Free
  10. Pinterest | Price: Free
  11. | Price: Free

Free Content Marketing

  1. Canva | Price: Free
  2. Pexels | Price: Free
  3. Pixabay | Price: Free. Pro starts from $5.00/mo
  4. Hubspot’s Blog Ideas Generator | Price: Free
  5. Infogram | Price: Free. Pro starts from $19/mo
  6. | Price: Free
  7. Loom | Price: Free
  8. Title Generator | Price: Free
  9. Tweak Your Biz – Title Generator | Price: Free

Free Email Marketing

  1. Sender | Price: Free – Up to 2500 subscribers and 15,000 emails/mo
  2. Benchmark | Price: Free – Up to 2,000 subscribers and 14,000 emails/mo
  3. Sendinblue | Price: Free – Up to Unlimited subscribers and 9000 emails/mo
  4. MailChimp | Price: Free – Up to 2000 subscribers and 10,000 emails/mo
  5. Mailjet | Price: Free – Up to Unlimited subscribers and 6,000 emails/mo
  6. Sendpulse | Price: Free – Up to  500 subscribers and 15000 emails/mo
  7. MailerLite | Price: Free – Up to 1,000 subscribers and 12,000 emails/mo
  8. Zoho Campaigns | Price: Free – Up to 2,000 subscribers and 12,000 emails/mo

Best Free Marketing Tools To Know

Free Keyword Research & SEO

  1. SurferSEO | Price: Free | Pro – Starts from $59/mo


What is KWFinder? 

KWFinder is one of the best keyword research tools that can help you to develop an effective SEO campaign. This tool can also help you know how to stay ahead of your competitors in the best possible way. This tool is a mix of simple and advanced features. 

Bing Ads Intelligence

What is Bing Ads Intelligence?

This is a powerful and strong keyword planning tool that will let you expand your keywords list with an MS Excel interface. It will let you research keywords and gauge their performance with ease. You can use keywords insights to make your keyword search campaign more effective. 

Google Trends

What is “Google Trends”?

Google Trends is one of the most powerful tools to let you know general search trends on google. With this tool, you can get to know what people are looking for. You can see insights for specific geographical areas too. 


What is Soovle?

This is a keyword research tool that comes with the simplest interface and lets you expand your keywords list to the level you want.

What is

This is a free keyword search tool that can let you find powerful keywords for your PPC, SEO, content, or niche evaluation campaign. This can bring high relevant keyword suggestions to improve your audience’s connection effectively. 


What is Ubersuggest?

Do you want to bring more traffic to your web or want to win the SEO game effectively? Just type your keyword or domain and let Ubersuggest help you in the rest of the process.

AdWord & SEO Keyword Permutation Generator

What is AdWords & SEO Keyword Permutation Generator?

This is an amazing keyword generator tool that will also let you generate its permutations. With this tool, you can easily get a huge list of AdWord and SEO keywords without even spending a penny. 

Bulk Keyword Generator

What is Bulk Keyword Generator?

This is an effective SEO tool to benefit small businesses. It can let you generate a list of Local or global keywords with ease as per your needs. 

WordTracker Scout

What is WordTracker Scout?

Scout Browser extension can help you to discover high-quality and high-performing keywords for your niche. It will offer you big keywords data and you can easily use that as per your needs. 

Wordstream Free Keyword Tool 

What is Wordstream Free Keyword Tool?

This tool has been designed to let you discover and export new keywords in your market. These Keywords can let you succeed in Bing Ads and Google Ads. Use this tool to find new keywords and prioritize your research. 

Free Web Analytics


What is SimilarWeb?

Whether you want to make the right marketing decisions or need to discover what is trending right now, SimilarWeb is a perfect web analytics tool to consider. This intuitive free marketing intelligence tool is meant to empower your business. 

Piwik PRO

What is Piwik PRO?

Built for enterprises, Piwik PRO is a powerful privacy-friendly customer journey analytics tool that lets you keep track of your customers behavior across websites, mobile apps, digital products, and post-login areas. This tool is built to offer security solutions for sensitive data.  

Piwik PRO offers you:

  • Web & Mobile Apps Analytics so you can get the complete picture and understand user behavior on websites and in apps.
  • Analytics for product teams so you can optimize products and customer experience at every stage of the user lifecycle.
  • SharePoint Analytics so you can improve intranet adoption, employee engagement, and knowledge sharing.


What is Clicky? 

Clicky can let you analyze, monitor, and react to your traffic in real-time. This is a user-friendly, and seamless integration tool which anyone can consider. 

Adobe Analytics

What is “Adobe Analytics”?

This tool can let you start with web and marketing analytics today. So that you can get to know how to make better decisions. Adobe Analytics can let you reimagine your customer experience with ease. 


What is Mixpanel?

Use this tool to learn why and how you can convert, engage and retrain users effectively to grow your business. Analyze your user’s behavior on your website and make smart decisions to get more benefits. 

Google Analytics 

What is “Google Analytics”?

Google Analytics can let you analyze your website data for free. This can let you understand your website and users more effectively and will make you able to make smart decisions. 

Open Web Analytics

What is Open Web Analytics?

This is a free and open-source web analytics tool. This will let you keep your website in control of how you analyze the use of your website. This will help you to track people on your website. 

Free Survey Tools


What is SurveyMonkey?

This is an effective platform that will grow and change as per your needs over time. you can browse its attractive plans to enjoy its amazing features. 


What is Typeform?

This can be an effective tool to interact with your people via forms and surveys from people. This can be a great chance to know how to grow your business in exchange of information. 


What is AYTM?

This is one of the advanced and strong tools to perform beneficial surveys. This can deliver best and quality market research results and can let you know how to focus on powerful and unique solutions. 

Free Social Mentions


What is SumAll?

This is an effective tool to automate your social media tasks. You can get better opportunities to grow with this tool without putting too much time and effort in the process. 


What is Mention?

This is the best tool to monitor, analyze and maintain your brand mentions on social media platforms. Also, this can let you monitor your business on the web, listen to your visitors and create effective solutions for social media. 


What is Follerwonk?

This tool will let you search Twitter bios to compare these accounts to target new influences. Even more, this will also let you analyze the breakout of users over time and will help you to match your activities to gain more profit. 

Shared Count

What is Shared Count?

This amazing tool is meant to give your holistic engagement data on web content. From simpler WordPress use to larger API integrations, this tool can make it easier for you to see which content is working for you effectively. 

ShareMetric (chrome extension)

What is Share Metric?

This tool can help you to analyze your social, keyword and links’ data. This tool is available in chrome extension form. That clearly means it’s super easy to get your required data with this. 

Social Analytics (extension)

What is social analytics?

This is an effective tool that you can integrate into your browser to see analytics data for your required URL. This will also let you acquire your URL social data from different social platforms.


What is BackTweets?

This is the right time to focus on enhancing your user’s experience with your website. For this, you can easily consider the very first real-time web personalization solution which can let you automate your essential web tasks effectively. 

Google Alerts

What is Google Alerts?

Do you want to enable alerts for interesting and new content for your website? Google Alerts is the best tool to enjoy this experience amazing. 

Free Social Media Management:


What is Buffer?

Buffer is a tool that will let you plan, create and publish thumb-stopping content that can drive meaningful growth for your website. 


What is Tweetdeck?

Tweetdeck is an all-in-one solution to monitor and analyze your Twitter account and learn how to grow your presence on Twitter in the best possible way. 


What is SocialOomph?

Schedule your posts on social media platforms with Social Oomph and enjoy effortless results to improve your social media presence with ease. 


What is Later?

This is one of the most effective tools for free marketing on Instagram. Plan, schedule and analyze your Instagram posts with Later effectively. 


What is Crowdfire?

Crowdfire is meant to make social media management simple for you. This tool can let you discover and schedule social media content from one place. 


What is Tailwind?

Tailwind can help you to grow smartly on Instagram and Pinterest. This tool can let you get real results in a shorter time period. 


What is Contentcal?

This tool can let you pre-set times for your social media content. This tool has been trusted by tons of agencies and individuals for effective services. 

Free Content Curation


What is Quora?

Quora is one of the most amazing platforms which can help you to get an idea about what people want to know and how you can create content to meet your audience’s needs and requirements. 


What is Feedly?

There is no need to get confused with information overload. Because Feedly can help you to know the topic and trends you should care about to grow your business. 


What is Medium?

Select what you are into and let Medium help you to find the great, trendier and interesting things. This will let you find compelling ideas you can consider with ease. 

IFTTT + RSS Feeds 

What is IFTTT + RSS Feeds?

This tool can let you connect your RSS feed with Twitter. So that you can get to know when your favorite topic is live instantly. 

Google Search

What is Google Search?

Google is one of the best and most effectively used options to know what people are looking for. Google suggestions can also let you know what people are searching for more about a specific topic. 


What is Flipboard?

Flipboard is bringing a great opportunity for you to share and discover stories that are shaping the world. This can let you find new stories for effective content ideas daily. 


What is Reddit?

Reddit is a tool that can let you know top broadcasts in real-time. You can easily use this information to create a topic that can attract visitors. 


What is Pocket?

This tool can let you save your desired content from everywhere. You can curate your own space to fill with the content you want to read, analyze and learn. 


What is Slideshare?

This platform can let you discover, share and learn with the tons of data available here in the form of presentations, documents, infographics and much more. 


What is Pinterest?

Pinterest is a social media platform that can help you to save and discover information on websites using images, GIFs, and even videos on a smaller level. This can let you browse what people are sharing and which content is attracting more people with ease. 

What is Sidebar?

Sidebar is collecting the best links CSS, UI designs, typography, user-search, and much more. This has become a well-known resource for designers to know top-of-the-town news, resources, and trends. 

Free Content Marketing 


What is Canva?

Canva is an effective tool that will let you design your content in visual formats and let you post your designed content anywhere. 


What is Pexels?

Pexels is an effective place to find out free stock photos that have been shared by plenty of creators. You can integrate these photos into your social media or website content to make that more attractive. 


What is Pixabay?

Put your hands on the best royalty-free stock images here which are easier to download and utilize in your content. 

Hubspot’s Blog Ideas Generator

What is Hubspot’s Blog Ideas Generator?

Do you need some amazing and attractive blog ideas? This tool can let you get the best blog ideas without spending any money. 


What is Infogram?

Infographics are becoming more popular with every passing day because of their high user engagement rate. Infogram can let you create attractive infographics with ease. 

What is

This tool can offer you everything which you need to create engaging and branded video content. This is a free tool that can bring amazing options for you to make videos attractive. 


What is Loom?

Loom can let you convey information to your audience in the form of a video. This can be the best way to get your desired message across efficiently. 

Title Generator

What is Title Generator?

This is an amazing free marketing tool that will let you generate more than 700 headlines with one click only. Get the best catchy headlines and generate content ideas with this tool for free. 

Free Email Marketing


What is Sender?

Sender is empowering its users to build a communication bridge with their clients via sending emails. This can let you communicate with your customers to promote business growth. 


What is Benchmark?

This is a simple to use email marketing platform which will let you send emails and build a relationship with customers effortlessly. Stop fussing with a complex email marketing platform and send emails to your email list quickly. 


What is Sendinblue?

Sendinblue is an effective tool that can let you take flight with free marketing and sales toolbox. Bring better opportunities to sell, grow and engage your customers. 

Price: Free – Up to Unlimited subscribers and 9000 emails monthly


What is MailChimp?

Make your email marketing campaigns seamless. This all-in-one platform has tons of pre-built templates, automation, and segments to serve your needs effectively. 

Price: Free – Up to 2000 subscribers and 10,000 emails monthly


What is Mailjet?

This is an all-in-one platform where you can create, customize and send your emails with ease. This can let you come together on one platform in real-time to ensure a successful email marketing campaign. 

Price: Free – Up to Unlimited subscribers and 6,000 emails monthly

Zoho Campaigns

What is Zoho Campaigns?

Zoho Campaigns is a solution that can help you in creating and tracking successful email marketing. This tool can help you in developing a strong and powerful customer base in the best possible way.

Price: Free – Up to 2,000 subscribers and 12,000 emails monthly 

In Conclusion

These are some of the top 70 free marketing tools which you can utilize to grow your business effectively. Choose the one which you are finding the best for you as per your needs. 

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